September 2019 – April 2020.
As a part of my Capstone at California Lutheran University, I collaborated with my classmates to coordinate CLUFest – the Multimedia department’s yearly showcase. The theme for 2020, “The California Experience,” was proposed by myself and another classmate, and was decided upon after a vote amongst the class. I also took on the role of design coordinator, and with my co-design coordinator, took part in designing the logo and brand guidelines for marketing materials. In addition to brand guidelines, I also submitted a digital illustration for the showcase, depicting native flowers of California. Due to the pandemic, our work culminated in a virtual showcase on a CLUFest website. Logo and brand guidelines created using Adobe Suite, digital illustration made using Adobe Photoshop, website made using Wix.
Phoebe Yeung 