The Terra Movement – Graphic Standards Manual

  

Made with Adobe InDesign, December 2019.

“The Terra Movement” is a fictitious company I created during my independent study for Fall 2019. Its concept involves a zero-waste/sustainable online marketplace with a physical boutique in Los Angeles. As one of the components of my independent study, I created a comprehensive Graphic Standards Manual for The Terra Movement. The 15-page final manual includes a letter from the fictional CEO, instructions on using the Graphic Standards Manual, a brand overview, details on the logotype, correct logo color applications, the brand’s color palette, the typographic system, stationery, social media, and details for the website. 

The mockup I’m using on this page courtesy of Jan-Alfred Barclay.

  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual cover
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Letter from CEO
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Usage Guidelines
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Table of Contents
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Brand Overview
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Logo Logotype
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Correct Logo Color Applications
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Color Palette Color Applications
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Typographic Systems Fonts Typography
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Stationery Letterhead
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Social Media Twitter Facebook Page Instagram Profile
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Website HTML CSS
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Website About Us
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Website Product Item Details
  • Graphic design print design mockup of The Terra Movement Graphic Standards Manual Contact Information
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Published by Phoebe Yeung