Made using Adobe Illustrator, November 2018.
This is a project from the Cal Lutheran chapter of AIGA event “Design For Good,” a 12 hour event in which students design promotional materials for non-profits in need of branding. For Fall 2018’s Design For Good, we were paired with Westside Food Bank, a non-profit food bank offering food to the Greater Los Angeles area. I along with about ten other students sat together to first listen to a representative from the food bank discuss what materials they’d wanted us to design, along with themes and information they wanted us to represent in the new materials. I played a part in brainstorming ideas and layouts for promotional flyers, and with the help of another club member designed this promotional flyer detailing some important statistics and facts the food bank wanted to present. We incorporated the character and colors from Westside Food Bank’s existing logo.
Poster mockup courtesy of Dribbble Graphics.
Phoebe Yeung 